Writing a quality blog post can be a bit of a hassle. This is because you and I do not know the blog writing format.
I am sitting here wondering how do I help you understand how to write a quality blog post. It is obvious that some of us find this very difficult. Today I want you and me to have the perfect understanding of writing a good blog post.
Some years back you only needed to stuff your keywords into a blog post to rank. These days the world online has evolved and with it GOOGLE Algorithms.
Google Algorithm happened and with each of the search engine giants, new updates came a new era. This is a discussion for another day but you can read up Marie Haynes blog post on Algorithm changes.
How to Pick a blog post topic
How to Research information for your blog post
Do an introduction with Brian Deans APP formula
Break the main topic into subheadings
Write paragraphs of 3-4 lines long in the blog post
Interlink to other blog posts within and outside the site
use good quality images
end with a conclusion
How to Pick a Blog Post Topic
When trying to pick a good blog post topic, it is important to consider what I call the AIDA-FORMULA.
What is AIDA FORMULA?
A- stands for ATTENTION
I- stands for INTEREST
D- means DESIRE
A- this means ACTION
Why is AIDA FORMULA Important to Blog Post
The AIDA FORMULA is my go-to guy whenever I need to pick a new blog post idea. As an amateur blogger, you should also use this for guidance.
ATTENTION: Your blog post title must command attention. there are millions of blog post that is been published every minute so yours needs to stand apart.
Building your own blog post is easy provided you know what title to go with. Using your post title is one of the AIDA FORMULA you and I can use to build a blog post that is entertaining.
Still, on attention, I am stressing on this because not everyone tells you this. It is one of the killer strategies to get the attention you need off your visitors.
INTEREST: It one thing to get the interest of your audience but then what? it is simple, give them something to digest with ease.
It is fact that when people get the satisfaction they return to that which gave him or her such satisfaction. and what better way is there than writing something of interest.
DESIRE: It is not enough to give the visitors to your website INTEREST alone. You see desire, give them the desire and make them want it.
When you do this, then they do be ready to take action and cough good money for whatever your scaling is. Know that one way of doing this is by making good on your promise.
ACTION: Action is the last stage of the AIDA formula. This is because the best should be saved for last.
Desire is key to action because the average human being visiting a site has a desire to be met. Once you give him or her(visitors of a website or blog) then they are likely to follow by taking action.
So you see now that picking a blog post topic isn’t as tedious as it should be. If you can follow the AIDA FORMULA and use it as a guide then you well underway.
How to Research Information for a Blog Post
One of the key ways I research for my blog post is by using buzzsumo. All that you need is take your blog post topic and insert it into the tool. Buzzsumo does the rest to provide you with the rest information.
It is imperative you pay attention to the number of shares from social media each of the sites gets. This is the statistic you need to determine that your post may be successful and appeal to your audience.
My advice is that after viewing the number of shares on each of the links, take time to study each competitors post. Do this for the ten top posts on Buzzsumo. Try to understand how each writer lay down their understanding of the topic discussed. this method gives you the idea to write from your point of view and thoughts.
When skimming your competition content, be sure not to copy them because this for me is a total disaster. I said a disaster because it means you are not creative plus let the world hear your thoughts too.
A good blog post research equals success in the blogging industry. Nobody wants to read crappy details about a topic. and in other to avoid this, it is necessary to do a good research.
Forums are another good place for a research, Quora for one is top notch. go to quora and type in a search for your blog post research. I love Quora because they have numerous niche that provides the answer to almost any question.
Here is the interesting stuff!
Do an Introduction With Brian Deans APP Formula
Brian Dean is one of the gurus in the SEO industry and if you still have not been thinking about SEO, you live in a dark age. Brian Dean, as well as people like Neil Patel, have made SEO for beginners a lot easy.You wish to start learning Seo from scratch then Brian Dean Seo is a good place to start up.
Brian deans APP formula is a unique strategy that I have found very cool so, I make use of it all the time. The APP formula stands for “Agree, Preview and Promise”.
Agreeing is a simple strategy that you should often use in your blog post. You may care to ask “why must I use this strategy?). This helps your audience to feel relax. It gives them the idea that the writer totally gets what their search intent is.
A better way of doing this is in this example ( assume someone googled ” How to repair a PC”. You Agree with the person that repairing a PC can be hard but it does not have to be.
This takes you to preview and by previewing, I mean giving the person a brief insight. insight should contain the answer brief such that it invokes curiosity to blog post.
The next layer up a step in Brian Deans APP formula and this where the writer Promise to deliver a solution. Now this works like magic because the human mind only wants to listen to whatever adds value.
Break main Blog Post topic into subheadings
Breaking a blog post topic into subheading makes it easier to get points to each sub-heading. This is especially a good practice because it gives the reader the idea that you what you say.
It also gives the reader or your audience the ability to easily scheme through content. Making it easy to read a blog post content is key to giving your users a better user experience. this, in turn, helps ranking big time.
NOTE: Put your Focus keywords into 3 or 4 of your blog post subheading.
If you follow and pay attention to small details like this is key to improving your ranking in a short time. notice how I have been adding ”blog post” to every subheading? this is because that is my keyword.
But wait that is not all!
Yoast Seo does a greater job of reminding you there is no subheading carrying a focus keyword. The Yoast SEO help in a lot better ways but that might be a topic for another day.
Write Paragraphs of 3-4 Lines Long in a Blog Post
A too lengthy paragraph can hurt the eyes and can cause difficulty. If a person is trying to skim through the content of a page on your blog, it becomes harder. Shorter paragraph engages readers more as it is much easy to digest.
writing a 3-4 paragraph is good. This practice will help your blog audience to continue reading your blog post. Trust me everyone wants something that is less difficult to understand.
Interlink to other blog posts on your site
Good interlinking between post is also a very important key to keep your readers engaged. It is also important for building Seo and quality backlinks.
Interlinking between blog post systematically is power. you get the worth of a million visitors hooked and ready to read every blog post you have.
In building your own blog, it is paramount to pay attention to tiny details. Most important is keeping the user experience of your audience into accountability.
Many big bloggers out there and SEO expert does this simple strategy to build their blog. I mean the likes of Neil Patel is one of the big gurus in the Seo Industry. Some days back I happened to be following Neil Patels own idea of writing a blockbuster blog post.
While I read the first six lines, I noticed the way he linked within his blog posts and to other sites. I felt intrigued by his ability to engage the readers of his blog by giving them quality information.
I always advise that you link out to the sites from which you got more information. Some persons fear that when you link out, you may lose your traffic. This can be true but usually, when you direct a person to something important, they don’t forget that easy.
Use Good Quality Images
Making use of quality images in your blog post is a very good practice. Recently study on social media shows that more people engaged with images and text than text. Good images have within itself the power to convey a point where text fails.
Using images is good but what you want to do is to use the right image in your posts. Using the right image within a blog post can offer closure to the followers of your blog. While this a good practice, do not fill it with images.
Sites like Negativespace.co offer free nonstock photos. My advice is when next you wish to write that blog post, do well to add good images. Quality images in your post are essential to keep your audience from social media glued.
Do you know that if the sizes of images in your blog are too big, this can cause slow loading? Yes, you heard right. While this must prevent from happening, there are plugins to compress images. Shortpixel plugin is good for reducing image sizes. This, in turn, will increase the speed of your site.
Remember that using good images to portray what your content says can increase CTR. With an increase CTR, there will be an increase in the number of people that shares your content. Adding 5 to 7 images is good to make your blog post look cool nice.
BONUS TIP: Use a speech to text tool after having a 5-7 subheading for making your writing easy. All you have to do is talk and the tool writes what you say. I would recommend Google Speech to text for this purpose.
End With a Conclusion
I find this practice to be very favorable because it helps recap some of my points within the post. I also love ending with asking a question. The question is aimed at getting engaged with your audience. When you engage with your audience it provides them with the hint of who you are.
Writing a blog post is tedious if I want to be honest. Although it gets easier with time because the more you write, the better it gets. How will you write your blog post hassle free and what are the tools you recommend?