Affiliate marketing vs Google Adsense which is my most preferred source of income.?
Affiliate marketing

Affiliate marketing photo

Well, before we I continue to teach you, if you do not have a website of your own then check my detailed guide on how to start a blog. I believe it can help you get started in no time.
Recently I was making a comparison between affiliate marketing and Google ads. I was curious to know which had the greater ability to generate more online income.
Generating an online income through affiliate marketing or Google Ads is pretty easy. I find that “Affiliate marketing is by far a better way to earn income online”.
The truth is everyone has it’s or her opinion with regards to the topic of affiliate marketing. I will do my best to elaborate as we go further in a bid to make you see some reasons.

Table of Content

1. What is Affiliate marketing
2. What is Google Ads
3. What is the difference between Affiliate marketing and Google Ads
4. Pros and cons of Affiliate marketing vs Google Adsense
5. Why Affiliate marketing is your best option

What is Affiliate Marketing

Affiliate marketing is promoting a merchant’s product by using a unique referral link. The merchant pays u a commission for anyone that buys his product through your unique referral link.
This is base upon revenue sharing according to Neil Patel. A study shows that affiliate marketing business is one of the most lucrative ways to earn a living online. If you want a more in-depth definition of affiliate marketing, I will suggest you look into Pat Flynn’s smart passive income strategies.
Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
Still, on marketing, an affiliate marketer can start earning through with little or no capital. The part which I find to be amazing the most is that I have to do little or nothing.
let me clarify!
As an affiliate marketer, all that have to do is copy your referral link and promote it whichever way is most convenient for you. The merchant or company for which you are affiliated to do the best job for you hassle-free. Now, notice I have been using the word merchant? that’s exactly where we are heading next so sit tight because you are in for one hell of a ride.

Affiliate marketing Chain of distribution

Affiliate marketing involves a network of people ranging from the merchant straight down to the consumer. In the list below we will discuss one after the other all the network of people involved in the business.
  1. Merchant
  2. Affiliate
  3. Network
  4. Consumer

The Merchant

A Merchant in affiliate marketing business is the individual, company or organization that owns the product. The merchant is the man who has the idea which converts into a finished product. A merchant can either sell his product as a digital product or a physical product, whichever he sees fit he works with.
The merchant is one of the two sides of affiliate marketing. These two sides are
  • The creator of the product or seller
  • The affiliate marketer.
Each of the two plays important roles in affiliate marketing. this is because we would not be able to talk Affiliate marketing business without the product creator or the affiliate marketer. A merchant (product creator) gives actual incentives to the affiliate marketer. It is for every visitors that buy his or her product through the affiliates unique link.

The Affiliate

An affiliate can range from an organization or company down to an individual. The affiliate takes whatever product he feels like promoting from the merchant and promotes it using several means. This could be a promotion with the aid of social media, blog or even paid advertising.
Also Read:
Neil Patel on one of his blog posts advises that paid advertising can be a huge waste of funds if there’s no lead magnet put in place to help convert visitors. I agree with him because when a person uses paid advertising to drive traffic to a product, there has to be some kind of lead funnel to be able to convert visitors into prospective buyers.
Email listing works just fine for this purpose. The affiliate drives his visitors to sign up in his or her email list and from there you can sell to them whenever he wants. Personally, I use Hellobar for this purpose but you are welcome to try convert kit, MailChimp, Aweber amongst others. Whichever you decide to use am positive you are in good hands.

The Network

When talking about the affiliate marketing business, so many in the organization according to Neil Patel forgets to add the network to the list and below is what he has to say about it.
“ Only some consider the network part of the affiliate marketing equation. But, I believe that an affiliate marketing guide needs to include networks, because, in many cases, a network works as an intermediary between the affiliate and the merchant.”
The network in affiliate marketing refers to the network responsible for taking different merchant products and help them handle the sale process. A merchant that gives his product to a reputable organization such as Clickbank or commission junction adds an extra authority to that product and people always need something they can trust.
Source:[ Dreamstime ]

The consumer or customer

An affiliate marketing equation wouldn’t be complete without the consumer. The consumer is the end in a chain of a cycle because he is the one that uses whatever product the affiliate tries to make him or she buy.
The affiliate in his bid to make a commission goes on to use sales speech to make the consumer buy the product. Only in a few cases does the consumer realize that he is the actual endpoint of a cycle that began from the merchant through the affiliate, the network and then him.
These days so many entrepreneurs are beginning to let the consumer know that they are part of a cycle that goes around. I encourage this more because people seem to trust someone that let them know what they are really getting into.

What is Google Adsense

Google Adsense is an HTML code that a publisher puts on a website or blog to display adverts of paid advertisers on Google in other to generate revenue on cost per click or per thousands of mile impressions basis. Check my post on how to approve Adsense with website for a step by step to getting a google ads account approved
According to Wikipedia
Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis.
Google Adsense was created in 2003 and Google earned more than $4.3 billion annually just from Google Ads. Over the years the program has been evolving to better serve publishers and stop an act of fraud for those looking to rip the program apart.

Difference between Affiliate marketing and Google Adsense 

Affiliate marketing relies basically on an affiliates marketing skill to be able to pitch a sale to its audience. Although this is not bad convincing a human to buy something can be pretty hard especially if such thing does not interest them.
Google Adsense on the other hand solely depends on a cost per click and an ad impression per thousand line to reel in some cash. Many bloggers prefer using affiliate marketing to monetize their site as it’s more Lucrative.

Pros and Cons of Affiliate marketing vs Google Adsense

There are a lot of pros and cons between affiliate marketing and Google Adsense but for this post, we would only be considering a few that is very important to the topic of discussion.

Google Adsense Pros

  • Google Adsense is easy to use as all that is required of you is to copy and paste the code on your site and you start earning money for any visitors that click on your ad.
  • With Google Adsense, you probably do not need to start collecting emails for leads generation and looking for who to convert to a potential buyer. This becomes optional.
  • With Google Adsense, there is a wild variety of ads to choose from. This gives you an insight into the ads that are performing best for your site.
  • Google Adsense can pay money directly into your country’s bank account without requesting for a pioneer card or a PayPal account.

Google Adsense Cons

  • Google Adsense pays peanut whenever the ad is clicked on. They make more money but gives you peanut for all your traffic
  • Adsense account forbids using ads from multiple networks on the same site that’s showing their ads.
  • Too much strict policy. If you didn’t take time to read all their policies, you can easily get your Adsense account banned for negligence.
  • It takes an awfully lot of time to get an Adsense account approved. This can be way frustrating for newbie bloggers.

Affiliate marketing Pros

  • Affiliate marketing is easy to start by anyone.
  • Affiliate marketing pays more than Google Adsense penny.
  • Not much traffic is required to make sales. If individuals like a product he buys it even if he’s the only person online.

Affiliate marketing Cons

  •  An affiliate needs to understand the market changes what product is selling in the current market which could a huge headache for newbie bloggers.
  • An affiliate marketer can only make money if a person buys a product that he is an affiliate of.
  • An affiliate marketer can not write a negative review on a product he is marketing because bad reviews mean nobody will buy that product.
  • Affiliate marketing does not have policies that get your account banned like Google Adsense.
  • Affiliate marketing can help your niche down to a particular audience. This will help you to know and understand your audience better and also help serve them better.

Why Affiliate marketing is the Best Option

Over the years 8 out of 10 bloggers have used affiliate marketing to make quite a fortune for themselves. Now, they didn’t come to this choice by chance. My guess is each and every one of the top bloggers have been able to realize that affiliate marketing offers better income than ads.
In the course of writing everything I know about this post, I also realize that while starting with Ads to monetize a site, it is not really your best option. This is because Adsense actually pays peanut for all your traffics. Affiliate marketing, on the other hand, can pay you a commission of $10 up to $100 for each person you refer to use their product.
The reality of being a human is that every man wants a way of making more money even in his sleep. That isn’t a bad thing because money solves lots of problems and gives a man the comfort he deserves.
Source: [ Pixels ]
As an affiliate looking to earn more incentives, you can promote virtually more than one product related to your niche. In most cases, it is advisable to promote products that you have used personally. Take this advice well because promoting a product that a person uses gives an in-depth knowledge about the product to the individual.
You may also decide to promote a product you have never tried before, but a product you have used can give you a better writing experience. This is because your audience has to know that you know what you speak about and in turn, this will build their confidence in you.
Building trust and confidence is just as important as having content in your blog. Trust makes people continue coming back to a product you are an affiliate to and that gives you more money to your bank account.
Affiliate marketing in recent years has continued to usurp ads placement in the blogosphere because it provides a better source of improved income. Man, on the other hand, needs more money to pay for bills and solve every other problem they have in real time.
Each of the two sources of income online is great and while it is advisable that newbie bloggers start with Google Adsense, it is a more Lucrative choice to go with affiliate marketing because it provides better income source. Where Google Adsense needs a ton of traffic to start making somewhat real cash, affiliate marketing depends on the affiliates ability to market well.


Affiliate marketing is by far a more improved source of earning a living online. It gives better commission to the affiliate and also it offers the affiliate the ability to access what is actually working in the market at a particular time.
So here is the mighty question. If you are a blogger, which of the two methods of earning a living online would you choose affiliate marketing or Google Ads? Use the comment box below to drop your opinion.


I am a blogger by heart, affiliate marketer and social media lover. When am not blogging, I am trying to teach newbies how to make money online which for me is my number one goal for setting up Wideupdate. I love to help people succeed online because the measurement of the success of a man is on how successful others can be because of him. You can check my About Page to get more heads up on me.

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